TrendPower × TDC Launch EV Charging Platform in Thailand to Capture Southeast Asia Growth

According to a report by the International Energy Agency (IEA), EV sales in Southeast Asia grew by nearly 50% in 2024, making it one of the fastest-growing regions globally.

The ‘Green Transformation’ of the Detroit of Asia

As the largest automobile producer in Southeast Asia, Thailand had reached a new energy vehicle (NEV) penetration rate of 20% by October 2025. In comparison, it took China nearly a decade for EV penetration to grow from 0% to 50%, whereas Thailand achieved a leap from 1% to 20% in just three years—clearly positioning it as one of the most promising markets for the transition from internal combustion to electric mobility in Southeast Asia.

This rapid growth has been strongly driven by government policy. In 2021, Thailand introduced the “30@30” policy, aiming for electric vehicles to account for 30% of total automotive production by 2030. The government also offers subsidies of up to THB 100,000 for consumers purchasing EVs, while requiring automakers to progressively increase local production. By 2027, the target ratio of imported to locally manufactured vehicles is set at 1:3.

Companies that meet these requirements can benefit from tax incentives of up to double the standard reduction (with no price cap), while imported models are eligible for a 1.5× tax reduction.

Following the rollout of these policies, automakers such as BYD, GAC, Changan, and Chery have established manufacturing facilities in Thailand. Meanwhile, brands including Geely, XPeng, Leapmotor, IM Motors, and Wuling have entered the market through vehicle exports. Within just a few years, Chinese brands have captured over 70% market share in Thailand.

Vehicles Are on the Road—But Where’s the Charging Network?

As EVs rapidly take to the streets of Bangkok, local charging infrastructure is struggling to keep pace. Current data shows that Thailand’s market has yet to form a dominant player, leaving the competitive landscape relatively open. At the same time, the vehicle-to-charger ratio remains highly imbalanced, highlighting a significant gap in charging infrastructure.

To accelerate the development of a nationwide charging network, the Thai government has been making strong and proactive efforts.

Tariff Exemptions

Import duties on products such as photovoltaic systems, energy storage, and EV charging equipment are exempted through 2027.

Investment Subsidies

Up to 50% of investment costs for charging station construction can be subsidized, with a maximum of THB 2 million per site (approximately RMB 400,000).

Corporate Income Tax Incentives

Private companies investing in EV charging stations with at least 40 charging points, and where DC fast chargers account for over 25% of the total, are eligible for a 5-year corporate income tax exemption.