In China’s rapidly growing new energy market, Xueying Industrial entered the charging sector at least three years later than several major charging service giants — yet still managed to secure a strong foothold.
Located in Wuhu, Anhui, a third-tier city outside the provincial capital, Xueying Industrial has built solid recognition and a strong reputation in the industry.
As a charging equipment manufacturer, Xueying Industrial independently operates its own charging service platform, Le An Charge, which has reached 300,000+ daily active users. In China’s highly competitive charging service market, this is already an impressive achievement.
However, compared with the 6 million+ charging piles currently sold by Xueying Industrial, this level of daily activity represents a utilization rate of less than 5%.
Based in Wuhu, Anhui, and influenced by the presence of well-known local automaker Chery Automobile, Xueying Industrial has never limited its business thinking to traditional charging pile production and sales. Instead, it has continued exploring new paths for growth.
During its cooperation with TrendPower, Zhang Hewei, the general manager of Xueying Industrial, shared an interesting story in a meeting:
“Whenever I visit a new city, I always take a taxi. In the car, I chat with the driver and ask which charging platforms they know. The driver can immediately name several platforms, such as Xiaoju Charging and Kuaidian. But if you ask them whose charging piles they are using, the driver will say, ‘I don’t know.’”
When discussing China’s domestic charging pile market, Mr. Zhang said:
“Everyone knows that China’s new energy market is highly competitive. In fact, the charging pile industry is even more competitive. In the future, I believe the final competition in this industry will come down to service. So what we need to do now is become a provider of complete charging service solutions.”
However, on the road to transformation, Xueying Industrial had to handle production, operations, and software bugs in its charging platform all at the same time. For a growing company, this was like moving forward with a heavy load.
Xueying Industrial understands that to become a complete charging service solution provider, the fastest path is to let professional people and professional teams focus on what they do best.
Facing an increasingly competitive industry, China’s domestic charging pile market has already become a “red ocean.” Rather than competing only at home, going global is a more practical choice.
When talking about Xueying Industrial’s overseas expansion plan, Mr. Zhang said:
“Compared with ordinary charging service providers, Xueying Industrial is itself a charging pile manufacturer. Holding these resources in our own hands is our greatest advantage.”
Therefore, Xueying Industrial aims to bring China’s production capacity to overseas markets and build a globally leading charging service platform. The company plans to go global under the brand Zhongchongfu, meaning China Charging Service.
As a result, Xueying Industrial decided to bypass China’s highly competitive domestic market and use Vietnam as the starting point for exporting China’s charging capacity overseas.
The cooperation with TrendPower is intended to leverage TrendPower’s rich experience in overseas charging pile system development, helping Zhongchongfu quickly launch its charging pile operation business in Vietnam.
Based on Zhongchongfu’s market expansion needs, TrendPower designed a complete Vietnam-version charging service platform solution.
First: Server Planning
To meet a TPS requirement of 100–200 and ensure stable system operation, TrendPower proposed an innovative dual-channel solution.
The system separates operation and maintenance into two independent channels. Servers do not interfere with one another, improving system concurrency and allowing user requests to be responded to more quickly.
Second: Basic Charging Service Functions
To support the localized launch of the charging pile operation platform, TrendPower developed features based on the usage habits of Vietnamese users.
In addition to providing multilingual support, including Vietnamese and English, the user side also supports third-party login methods such as Google and Facebook.
For payment methods, the platform supports smooth integration with Vietnam’s mainstream payment platforms, including MoMo Pay and ZaloPay, providing users with convenient payment services.
For charging models, the platform supports multiple billing methods, such as charging by time, charging by electricity consumption, and automatic stop when fully charged. This meets the charging needs of different charger models and different user groups.
At the same time, to help users find charging piles more quickly, TrendPower also developed an intelligent charger search function.
By integrating Google Maps, users can automatically access detailed information and locations of nearby charging points, helping them avoid the inconvenience of disorganized charging.
“People often say that the beauty and health supplement industries are best at distribution. So can the same distribution model be applied to the charging pile industry to expand the market?”
In response, TrendPower’s marketing manager said:
“A health supplement treatment cycle may last one month or three months. By the second cycle, consumers may not necessarily continue purchasing. But a charging pile usually remains in use for at least one year. This product attribute can ensure that distributors receive continuous benefits for at least one year. Under this model, integrating a distribution system is a very strong choice for market expansion.”
TrendPower has already built a mature and complete distribution system. Through multi-level growth and referral-based operations, it helps enterprises rapidly expand their charging markets and increase revenue channels.
As a charging pile manufacturer, a company can firmly control all data throughout the sales process and strengthen its market awareness. It can also achieve comprehensive management from distributors to charging operators.
In addition, the system supports distributor onboarding and operation-based pricing.
By adopting a third-party authoritative financial clearing system, the platform automatically completes fund clearing and settlement whenever an order is generated. Revenue is distributed immediately after each transaction, allowing agents and distributors to clearly track their own earnings.
It is understood that Zhongchongfu will continue working toward building a global charging service platform in the future — moving from selling charging piles to selling services.
To deliver strong service, customer support response speed and problem-solving efficiency are critical.
In its cooperation with Zhongchongfu, TrendPower also planned a global customer service system for the company.
Through the backend system, enterprises can collect large amounts of usage data from charging equipment, intelligently analyze real feedback from charging users, and quickly identify abnormal information for risk prediction and after-sales support.
This enables a major shift from passive complaint handling to proactive service, helping users enjoy a better charging experience and supporting Zhongchongfu in standing out from homogenized competition.
Conclusion
As one of the earliest software customization service providers to focus on real-world application scenarios, TrendPower has built mature IoT software development capabilities and served many companies across the upstream and downstream new energy industry chain, including charging pile manufacturers, operators, and distributors.
By integrating business monetization and one-stop services into every cooperation, TrendPower continues to help charging companies build stronger, smarter, and more scalable business models for global markets.
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