How a Leading Jiangsu Charging Equipment Company Is Leveraging an Overseas OCPP Charging Platform to Drive Global Growth Through Digitalization

[Jiangsu Hongxinda New Energy]

In Q1 2025, Jiangsu Hongxinda New Energy entered into a strategic partnership with TrendPower. Together, the two companies are building an overseas OCPP EV charging operation platform, using Vietnam as the starting point to fully launch their expansion into the Southeast Asian market.

It is reported that Hongxinda New Energy is a high-tech enterprise based in the Jiangsu-Zhejiang region, focusing on the R&D, manufacturing, and sales of lithium (sodium) batteries, energy storage power supplies, and charging equipment. With technological innovation as its core growth driver, the company continues to provide industry clients with efficient and reliable one-stop green energy solutions.

Leveraging its strong expertise in power electronics, software, and hardware, Hongxinda New Energy has obtained multiple international certifications, including CE, CB, KC, and UN, and has been recognized as a National High-Tech Enterprise and a Specialized and Sophisticated SME of Jiangsu Province, among other honors.

Amid the wave of the green energy revolution, Hongxinda is taking the lead with innovation and driving the industry’s technology upgrade.

At present, the company has established in-depth strategic partnerships with a number of leading industry players, including CIMC Group, SPIC, and CATL Lvyuan, further strengthening its brand value.

Driven by the explosive growth of new energy vehicle sales, China’s charging infrastructure industry is entering a phase of rapid expansion. According to Qichacha, by the end of 2024, the number of registered companies related to charging piles in China had exceeded 512,000, with Guangdong and Jiangsu leading the country, reflecting the massive scale of the industry.

However, this rapid market expansion has also brought intense price competition.

According to industry monitoring, the market price of mainstream 120kW DC chargers has dropped sharply from RMB 30,000–40,000 in 2023 to around RMB 20,000.

To capture market share, some manufacturers have even sold products below cost, and this vicious price war has significantly squeezed profit margins across the industry.

As one operator in the Pearl River Delta candidly stated:

“The profit squeeze has extended the payback period for a 120kW DC charger from three years to five years. The price war has pushed the industry into a difficult imbalance between cost and profit.”

Faced with such fierce competition in the domestic market, going global has become a more forward-looking choice for Chinese charging equipment companies.

TrendPower’s overseas project team believes:

“China’s EV ecosystem and charging network are unquestionably among the most advanced in the world. Meanwhile, many overseas markets in Southeast Asia — such as Thailand, Vietnam, and Indonesia — are still in an early development stage. They have supportive policies, favorable resources, and a significant gap in charging infrastructure demand.”

“This creates a valuable opportunity for capable Chinese charging equipment companies. As long as they seize the right timing and channels, achieving several times higher profit growth is entirely possible.”

At the same time, as a software service provider deeply engaged in the overseas EV charging sector, TrendPower has also observed that local charging platforms in most overseas countries are still relatively immature.

Most platforms remain limited to basic charging settlement functions and commonly suffer from issues such as single-function design and weak operational capabilities. In addition, many local operators lack experience in areas such as equipment management, platform deployment, and online payment integration.

As a result, overseas channel partners that purchase Chinese-made chargers generally rely heavily on suppliers to provide a complete solution. They often have high requirements for the supplier’s brand strength, digital capabilities, supporting platform, response speed, and long-term service ability.

If manufacturers fail to respond quickly to overseas customer orders and deliver localized platform solutions in time, they may directly miss the window for channel cooperation.

From the perspective of TrendPower’s business manager, Hongxinda’s solution is especially clear:

By making a relatively small upfront investment, the company can avoid many of the pitfalls others have encountered, shorten the system development cycle through forward-looking deployment of an OCPP charging platform, and use digitalization to drive the globalization of its charging business.

Taking Hongxinda’s platform deployment for the Vietnam market as an example, the company only needs to connect the target country’s mainstream payment methods and language system based on the overseas OCPP charging platform, then activate the corresponding country version on demand to achieve rapid launch.

1. Full Coverage of Overseas Charging Business Modules

① Protocol Integration

The platform connects Chinese charging hardware with international standards and supports multiple protocols, including European standards, MQTT, and OCPP 1.6/2.0.

② Tenant Management

The platform supports a multi-tenant architecture. Each time the company adds a new overseas business partner, it can activate an independent regional tenant for that country as needed.

The enterprise retains the highest platform authority, while overseas merchants with independent tenants can also manage their own operating platforms autonomously.

③ Multi-Device Compatibility

The platform supports API integration with different terminal devices, such as electric two-wheeler charging stations and EV charging stations, making it easier for enterprises to manage multiple device types in one unified system.

2. Localized Operation Support for a Better User Experience

① Convenient Login

Considering that overseas users place a high value on privacy, TrendPower provides multiple login methods to make platform access more convenient.

These include mobile number login, email login, and third-party social account login such as Google and Facebook, simplifying the registration process and improving the user experience.

② Multilingual Support

The platform features an internationalized multilingual framework.

Based on Hongxinda’s current expansion needs, the platform currently supports English, Chinese, and Vietnamese, while also reserving scalable language pack interfaces to quickly adapt to the language requirements of different countries.

③ Flexible Billing Models

The platform allows operators to customize charging models according to actual scenarios and needs.

Operators can configure multiple pricing options, such as time-based billing, kWh-based billing, and time-of-use pricing, enabling more flexible charging services.

④ Seamless International Payments

The platform integrates with Vietnam’s mainstream local payment platforms, including MoMo Pay, ZaloPay, and VNPay for payments in Vietnamese Dong.

In addition, considering Hongxinda’s long-term overseas strategic planning, TrendPower’s overseas OCPP platform also integrates Stripe for USD payments, empowering Hongxinda to expand its business globally.

As the opportunities in overseas EV charging continue to grow, it has become a clear trend for Chinese charging equipment companies to expand abroad in large numbers.

TrendPower believes that Chinese charging companies must develop a global vision and make early preparations for overseas deployment in order to capture the golden window of opportunity in Southeast Asia over the next 3–5 years.

Conclusion

As a leading company in global EV charging software customization and development, TrendPower provides full-scenario digital solutions for the charging industry.

In the future, we will continue working with more outstanding Chinese charging equipment manufacturers and operators, delivering dedicated service and jointly exploring international business growth opportunities in the digital energy sector.