How Max Power New Energy Uses an Overseas OCPP Platform to Accelerate Global Expansion

Max Power New Energy × TrendPower

In 2024, Max Power New Energy entered into a strategic partnership with TrendPower. Together, the two companies built an overseas OCPP EV charging operation platform to jointly expand into the international EV charging market.

The project has already taken the lead in launching the Malaysia market section. In the future, the cooperation between the two parties will continue to deepen as they jointly explore the Hong Kong EV charging market.

As a representative high-tech enterprise in Guangdong Province, Max Power New Energy has long focused on the R&D and innovation of new energy vehicle chargers and on-board DC converters. The company has continued to deepen its presence in the domestic market while actively expanding into overseas markets.

As the high-power charging market gradually approaches a development bottleneck, Max Power New Energy has gained strong recognition in the segmented market of small and medium-sized DC chargers.

With solid R&D capabilities and strong manufacturing standards, the company has repeatedly won the favor of leading companies in the industry and has become a top-tier upstream manufacturer in the EV charging sector.

Regarding the current development of China’s domestic EV charging market, the business manager responsible for this project shared her view based on the cooperation between Max Power New Energy and TrendPower:

“In today’s industry environment, new entrants are emerging rapidly, while leading companies occupy a large share of the market. Whether competing on price or service, the resources in every country or region are limited, and market capacity is fixed.”

“Instead of fighting fiercely in the domestic market, it is better to go global and explore new business opportunities.”

The phrase “go global or be left behind” is becoming increasingly meaningful across the industry.

Therefore, Max Power New Energy, located in Nansha District, Guangzhou, has begun leveraging the geographic advantage of the Guangdong-Hong Kong-Macao Greater Bay Area as an international hub to expand into overseas markets. The company has also become increasingly active at major international industry exhibitions.

(Overseas buyers consulting products at the Max Power New Energy booth)

Through exhibitions and business events, Max Power New Energy has connected with customer resources across Europe, the Americas, Asia-Pacific, and other global markets.

It is understood that in most overseas countries, local third-party EV charging operation platforms are still not mature, while the cost of customized software development is generally high.

Local operators often lack experience in management platforms, online payments, and digital operations. As a result, they rely heavily on Chinese suppliers expanding overseas to help solve EV charging operation challenges.

For overseas buyers with cooperation intentions, common questions often include:

“How will the platform be solved?”
“Which local platform can the chargers connect to?”
“Does the manufacturer have its own platform?”

What they value is not only the hardware itself, but also strong charging manufacturers that can provide both chargers and a supporting platform as a complete package.

Therefore, for Max Power New Energy, relying only on charging hardware is far from enough for overseas expansion. More importantly, the company needs to deploy an overseas operation platform in advance.

If the backend system cannot quickly respond to overseas customer needs or deliver a supporting localized platform in time, even opportunities gained from international exhibitions may disappear quickly.

Based on Max Power New Energy’s overseas market expansion needs, TrendPower, as a one-stop solution provider for global EV charging systems, offers targeted support.

For charging manufacturers that already have overseas expansion plans but have not yet confirmed specific target countries, TrendPower provides advance deployment services for overseas OCPP platforms, helping enterprises prepare ahead and build a strong foundation for future global growth.

① Hassle-Free Hardware Protocol Integration

The platform supports international standards for Chinese charging hardware exports and has completed integration with multiple protocols, including European standards, MQTT, OCPP 1.6, and OCPP 2.0.

② Multilingual System Integration

TrendPower has already integrated multiple mainstream language systems, including English, Portuguese, Arabic, Japanese, and more.

These multilingual solutions have been applied in projects across the United States, France, Costa Rica, Vietnam, Dubai, and Iran.

③ Overseas Payment Integration

In cooperation with authorized banks and licensed third-party payment institutions across global markets, TrendPower supports multiple international payment channels, including PayPal, Stripe, Adyen, SoéPay, and more.

By deploying an overseas OCPP platform in advance, charging companies no longer need to wait through a long system development cycle when expanding overseas.

Enterprises only need to provide the target country or region, local payment methods, and billing rules. TrendPower can then complete personalized launch requirements efficiently.

Taking Max Power New Energy’s platform deployment in the Malaysian market as an example:

Based on local user payment habits and market needs, TrendPower only needed to add a local mainstream payment interface, PayPal, and integrate the Malay language system on top of the existing OCPP platform.

This was enough to meet Max Power New Energy’s basic launch requirements in Malaysia and support efficient local deployment.

In addition, to make charging more convenient for overseas EV owners, the platform supports not only QR code charging, but also device activation and charging through MAC code or VIN code.

As the cooperation continues to deepen, the overseas OCPP platform will further support Max Power New Energy’s expanding international business map.

In the future, Max Power New Energy will continue working with TrendPower to enter the Hong Kong EV charging market by connecting with SoéPay, a mainstream local aggregate payment platform, and integrating Octopus payment services.

Conclusion

Based on project service experience across more than 20 countries and regions, TrendPower has built a mature overseas EV charging solution.

The solution supports enterprises in deploying platforms in advance and activating country-specific versions on demand.

For charging manufacturers expanding overseas, there is no need to wait through a long development cycle. Personalized launch requirements can be achieved quickly and efficiently.