[Cjnoo Sustainable Energy Co.,Ltd]
In Q1 2025, Cjnoo Sustainable Energy Co.,Ltd—one of Hunan’s leading EV charging companies—entered a strategic partnership with TrendPower. Together, they are building a U.S.-focused EV charging operations platform, combining advanced digital software capabilities with strong hardware manufacturing expertise to accelerate expansion across the U.S. and European markets.
Founded in 2012, Cjnoo Sustainable Energy Co.,Ltd has grown into a nationally recognized high-tech enterprise specializing in integrated new energy solutions.
As an early pioneer in the IoT-driven energy infrastructure sector, Cjnoo Sustainable Energy Co.,Ltd has built a fully integrated ecosystem spanning R&D, manufacturing, sales, operations, and maintenance. Its business network now covers 242 cities across 32 provinces in China, with over 300 million charging sessions delivered to date. The company maintains strategic partnerships with industry leaders such as State Grid Corporation of China, China Southern Power Grid, CATL, and Sany Group.
On the global front, Cjnoo Sustainable Energy Co.,Ltd has secured key international certifications, including EU CE, U.S. UL, and Singapore TR25. Its self-developed products are now distributed across 41 countries and regions, including Europe, South America, and Africa, earning strong recognition from automakers and supply chain partners worldwide.
Price Wars Don’t Win Global Markets: EV Charging Companies Must Build Strong Brands Abroad
Amid the global consensus on energy transition, EV charging infrastructure has become a critical pillar of the new energy ecosystem—unlocking unprecedented growth opportunities worldwide.
Against this backdrop, a project lead for overseas EV charging initiatives at TrendPower shared a grounded perspective:
“Going global isn’t just about exporting hardware—it’s ultimately a competition of brand strength and channel capability. Whether companies expand proactively or are pushed by market forces, the reality is that no single overseas market today matches the scale or maturity of China.”
“As more players enter the space, competition in international EV charging markets will only intensify. In the long run, relying on price wars to win over overseas distributors is not a sustainable strategy.”
Instead, the focus should shift to something more durable: gaining control over the data behind the hardware—equipment performance, operational metrics, and user behavior insights. The real opportunity lies in evolving from pure product exports to delivering integrated technology and service solutions. Building a strong, trusted brand is what ultimately drives long-term success in global markets.
This aligns closely with the global expansion strategy of Cjnoo Sustainable Energy Co., Ltd.. Despite intensifying competition in both domestic and international markets, the company remains firmly committed to a brand-driven growth approach.
From Riding OEM Expansion to Building a Local Brand: How Cjnoo Sustainable Energy Co., Ltd. Wins Major Deals in Global Markets
According to the business manager leading the U.S. project between TrendPower and Cjnoo Sustainable Energy Co., Ltd.:
“Cjnoo has already established an initial foothold in the U.S. EV charging market. However, its current operations rely heavily on third-party platforms, where critical data ownership—including equipment, user, and operational data—remains with the platform providers.”
“As overseas orders continue to grow, this lack of data ownership can expose the company to increasing cross-border data compliance risks and limit its ability to expand local channel partnerships.”
By building its own charging operations platform, Cjnoo can strengthen its global brand presence while reducing reliance on third parties. More importantly, owning first-party data enables deeper customer insights, more accurate lead generation, and improved conversion of business opportunities—laying a stronger foundation for sustainable international growth.
In response to Cjnoo’s current operational setup in the U.S. market and its broader global expansion goals, TrendPower—a specialized EV charging software provider with project experience across more than 20 countries and regions—has proposed a tailored solution:
1. Independent Overseas Charging Platform Development
To support scalable growth and long-term control in global markets, TrendPower proposes building a fully self-owned EV charging operations platform for Cjnoo Sustainable Energy Co., Ltd., ensuring complete ownership of device data and user transaction information.
- Protocol Compatibility & Compliance: Supports seamless integration with OCPP 1.6 and 2.0 standards, ensuring interoperability across charging hardware and full compliance with U.S. market regulations.
- Enhanced Server Infrastructure: Designed to meet large-scale operational demands in the U.S., with upgraded server deployment to handle high volumes of device logs and transactional database storage, while improving system concurrency and reliability.
- Full Operational Data Ownership: The platform delivers comprehensive analytics, including daily, weekly, monthly, quarterly, and annual revenue reports, order volume tracking, site-level charging rankings, and total charging duration.
Through advanced order management, operators can also access real-time charging session data—such as requested current and voltage, state of charge (SOC), and actual output performance—enabling precise monitoring and data-driven decision-making.
2. Localized Features Tailored for the U.S. Market
To ensure strong user adoption and regulatory alignment, TrendPower has refined a set of localized features for Cjnoo Sustainable Energy Co., Ltd.:
- Seamless & Secure Login Options: Designed with U.S. user privacy expectations in mind, the platform supports multiple login methods, including phone number, email, and third-party accounts such as Google and Facebook. This simplifies onboarding while enhancing user experience.
- Flexible Pricing Models: Operators can configure diverse billing strategies through the backend, including time-of-use pricing (peak/off-peak), date-based tariffs (holidays, seasonal rates such as summer/winter), and other customized charging rules to match local market dynamics.
- Multi-Language Support: Built on an internationalized framework with scalable language pack integration, enabling rapid adaptation to different regions and markets as global expansion continues.
- Global Payment Integration: Supports widely used international payment gateways such as PayPal and Stripe, covering over 80% of global user payment scenarios and ensuring a smooth transaction experience for overseas customers.
3. Multi-Tenant Management System for Global Expansion
To support scalable international operations, TrendPower has designed a robust multi-tenant architecture for Cjnoo Sustainable Energy Co., Ltd.:
- Tenant-Based Management: The platform enables a multi-tenant system where Cjnoo retains full administrative control at the top level. For each new overseas partner, the company can deploy an independent tenant environment, allowing local operators to manage their own charging networks autonomously while maintaining overall brand consistency.
This approach empowers Cjnoo to transition from “following OEM expansion” to establishing a strong local presence in global markets. Whether leveraging partnerships with automakers or gaining exposure through international energy exhibitions, each step is focused on acquiring high-quality channel partners and building a globally recognized EV charging brand.
Looking ahead, TrendPower will continue to support Cjnoo’s international growth by iterating platform capabilities and adapting to evolving market demands—enabling seamless expansion across global markets.
Conclusion
As a leading provider of customized EV charging software solutions, TrendPower delivers end-to-end digital platforms for the charging ecosystem. Moving forward, the company aims to collaborate with more forward-thinking charging operators worldwide, driving innovation and unlocking new opportunities in the global digital energy landscape.
EN_GB 
EN 
ZH 
AR 
DE 
ES 
KO 
JA 
IT 
FR 
VI 
MS 
ID 
FR_CA 
NL 
SV 
TH 