How TrendPower Helps Partners Build Targeted Strategies for France’s Home EV Charging Market

Yuanjin Energy

In 2024, Fuzhou Yuanjin Energy entered into a strategic partnership with TrendPower. Together, the two companies built a French EV charging management platform and jointly entered the European home charging market. The project has now been successfully delivered.

According to the business manager responsible for this cooperation, Yuanjin Energy’s next overseas expansion plan will focus on the Southeast Asian market. In the future, the two parties will carry out deeper cooperation around commercial EV charging systems.

It is reported that Yuanjin Energy is a high-tech enterprise integrating independent R&D, production, and services. Since its establishment, the company has focused on the international new energy EV charging market, with customers across Europe, the Americas, Southeast Asia, and many other regions worldwide.

(Image source: Yuanjin Energy official website)

With the philosophy of “driving success through innovation,” the company relies on a strong technical team and continuous R&D investment. It has accumulated dozens of core invention patents, and its product technology and quality have reached an industry-leading level.

In terms of international certification, its products have also obtained authoritative approvals including UL, ETL, TÜV, CE, and FCC.

According to the latest White Paper on EV Charging Behavior in Europe released by the European Energy Transition Research Institute, Europe’s major automotive consumer markets currently show a clear preference for home charging.

The main reasons include residential charging subsidies widely implemented across EU member states, as well as Europe’s typical medium- and high-density residential patterns, where detached and townhouse-style homes account for a significant share.

In countries such as the United Kingdom, Germany, France, and Italy, local demand for home EV chargers is continuing to rise rapidly.

As an early mover focused on serving international markets, Yuanjin Energy has already identified the strategic opportunity in Europe’s home charging market through years of foreign trade experience. The company plans to use the French market as a starting point for its broader European expansion.

However, unlike many other overseas markets where charging development remains relatively behind, Europe’s EV charging industry has already entered a stage of rapid growth. The increasing number of chargers is now driving the need for upgraded supporting platform systems.

According to the business manager in charge of this project:

“New energy vehicle owners in France now have very high expectations for convenience and intelligence in charging. Home charger users are mostly concentrated in high-end residential communities or villas, and they pay close attention to the overall user experience.”

“If users do not have a supporting app to start the charger, they can only charge manually by plugging in the connector. This clearly cannot meet their expectations for efficient and intelligent charging.”

Based on this market need, Yuanjin Energy urgently required a software company with international technical capabilities and overseas service experience as a strong partner to ensure the efficient deployment and localized launch of its home charging business in France.

As a leading company in global EV charging software customization and development, TrendPower has built professional one-stop solution capabilities for all EV charging scenarios, based on project experience across more than 20 countries and regions.

Therefore, in response to Yuanjin Energy’s deployment needs in the French home charging market, TrendPower provided customized services for a European-standard shared home charging platform, helping the partner comprehensively upgrade the intelligent management of home EV chargers.

Centered on the needs of local French users, the platform creates an online, digital, intelligent, and shareable charging service through the European-standard shared home charging platform, improving the overall charger usage experience.

① Smart Control｜Worry-Free Charging

■ Device Activation and Binding

The charger connects through Ethernet and can interact with the app via Bluetooth.

When the charger is connected to the platform for the first time, users can search for Bluetooth devices through the app to connect and activate the charger. Once activation is complete, the device can be bound to the user account.

■ Bluetooth Offline Charging

Even when the charger is offline, users can still connect through Bluetooth to start charging, ensuring a smooth charging experience.

② Flexible Management｜Convenient Sharing

■ Member Permission Management

Family administrators can flexibly add or remove family members through the platform settings, enabling shared charging within the household.

■ Authorized Charging Mechanism

After connecting to the charger via Bluetooth, users can send a charging request to the charger owner. Once authorized by the owner, charging can begin.

■ Charging Sharing

Individual charger owners can share their chargers with family users, allowing authorized users to activate charging as well.

③ Smart Scheduling｜Easy and Cost-Saving

■ Scheduled Charging

Users can set charging times in advance according to their own needs.

After the schedule is completed, the charger will automatically start charging at the specified time, making it easier for users to take advantage of off-peak electricity rates and reduce charging costs.

With the successful launch of this French home charging project, Yuanjin Energy has achieved intelligent management and smart operation of home EV chargers, further expanding its global layout in the EV charging sector.

(Yuanjin Energy overseas market layout)

According to the business manager, cooperation between Yuanjin Energy and TrendPower will continue to deepen in the future. The two parties will further expand into emerging EV charging markets in Southeast Asia, including Malaysia and Cambodia.

Conclusion

As a leading company in global EV charging software customization and development, TrendPower provides full-scenario digital solutions for the EV charging industry.

In the future, we will continue working with more outstanding Chinese charging equipment manufacturers and operators, delivering dedicated service and jointly exploring international business growth opportunities in the digital energy sector.