As the global automotive industry accelerates its transition toward new energy, China’s new energy vehicle sector is showing strong competitiveness in overseas markets. Its global expansion is moving forward at remarkable speed.
Recognizing the growing gap between the rapid rise of new energy vehicles and the still-limited energy replenishment infrastructure behind them, UDIAN Group quickly seized the opportunity and began accelerating its overseas market expansion.
This year, UDIAN Group and TrendPower reached a strategic partnership. Together, the two companies will build a charging management platform for the Brazilian market.
UDIAN Group started its business in two-wheeler charging. Later, with strong technical capabilities and close attention to service details, it grew into a leading provider of global destination charging SaaS solutions, rising to the top tier of the industry in just three years.
This cooperation aims to leverage TrendPower’s proven experience in overseas EV charging system development, helping UDIAN Group take its charging business further onto the global stage.
“Winning Brazil means that UDIAN Group’s future business map
can extend across the entire Latin American market.”
Although UDIAN Group, with hundreds of patents, has already become a pioneer in China’s charging industry, its experience in overseas market expansion is still at an early stage.
Like many companies going global, UDIAN Group faces the challenge of adapting to unfamiliar market environments. To move forward efficiently, it needs a mature technical partner capable of providing professional, practical, and reliable solutions.
As China’s first company dedicated to overseas EV charging system solutions, TrendPower shared its view based on past global project experience:
“For UDIAN Group to successfully move into overseas markets, it cannot simply copy the domestic model. The first challenge is to localize the charging system for each target market.”
The business manager responsible for the Brazil project also noted in an interview:
“Every country has different market standards. From user habits and payment methods to language and local customs, every development detail can determine whether a company can truly integrate into the local market.”
In a previous interview, the founder of UDIAN Group said, “A good product must make details its main theme.” This philosophy aligns closely with TrendPower’s long-standing service principle.
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Therefore, in this Brazil project with UDIAN Group, TrendPower customized the overseas charging platform according to the client’s business scale and project requirements. From early-stage communication to later-stage R&D, every step was designed around the characteristics of the Brazilian market, ensuring that all operational processes comply with local laws and regulatory requirements.
Multilingual Support
For companies expanding overseas, localization begins with language.
TrendPower supports multilingual development, covering mainstream languages such as English, Russian, Portuguese, and Japanese. It also supports customized development for less commonly used languages, helping companies expand smoothly into different global markets.
Since Portuguese is the official language of Brazil, TrendPower integrated Portuguese-language features into the platform accordingly.
Customized Development Features
During its research into Brazil’s local EV charging market, TrendPower found that Brazil has a unique identity verification system.
In Brazil, because identity documents may be issued by different authorities, the country commonly uses the CPF Number, issued by the Federal Revenue Service, as the primary personal identification number. Its function is similar to that of a national ID number in China.
Therefore, when designing the platform’s user registration and login process, TrendPower adapted to this local requirement and enabled users to register and log in using their personal tax identification number.
Flexible Billing Rules
TrendPower also supports flexible billing rule configuration.
Compared with the Chinese market, Brazil has different charging fee practices. In Brazil, the wear and tear of the charging connector may be included in the overall EV charging cost, meaning that a fixed fee can be charged each time the connector is plugged in.
After confirming this detail, TrendPower adjusted the platform’s billing rules to the following model:
Fixed plug-in fee + service fee
The electricity fee is included in the service fee.
Hassle-Free Payment System Integration
When it comes to payment, TrendPower fully understands that overseas payment integration is a key technical part of any international charging management platform.
Payment interfaces often involve complex compliance and security requirements, which can create technical barriers for many software service providers.
TrendPower currently supports integration with most major global payment gateways, including PayPal, Adyen, Stripe, SoePay, and more.
For the Brazil project, TrendPower completed integration with Stripe, a mainstream third-party payment platform, ensuring that the payment process is secure, fast, and stable.
Conclusion
As China’s first company dedicated to overseas EV charging system solutions, TrendPower is committed to global new energy EV charging software development and provides customized charging operation management platforms for various business scenarios.
Looking ahead, TrendPower will continue to follow the evolving needs of overseas charging markets and help more companies expand globally with confidence.
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