[Shanghai – Guangwei Welding Equipment Co., Ltd.]
In Q3 2025, Shanghai-based established enterprise Guangwei Welding Equipment Co., Ltd. officially entered into a strategic partnership with Trend Power. Leveraging their combined strengths, the two parties will jointly build an integrated overseas EV charging platform for both commercial and residential use, bringing together digital intelligent software capabilities and advanced hardware manufacturing to expand into the global charging market.
A Leading Innovator in Welding and Energy Equipment
It is reported that Shanghai Guangwei Welding Equipment Co., Ltd., established in 2003, is a core enterprise under the Shanghai Guangwei Electric Group. The company specializes in the design, production, sales, and service of inverter welding and cutting equipment as well as automotive energy equipment.
Backed by strong R&D capabilities and continuous technological innovation, the company has been awarded multiple national-level honors, including National Enterprise Technology Center, National Industrial Design Center, “Little Giant” Specialized and Sophisticated Enterprise, and National High-Tech Enterprise. Its products are sold both domestically and internationally, with a focus on serving world-class enterprises.
Its parent company, Shanghai Guangwei Electric Group, has long been deeply engaged in international markets, with foreign trade accounting for over 90% of its business. The Group maintains a strong and stable presence in major markets such as North America, Europe, and Australia. In recent years, the export scale of several of its product lines has consistently ranked among the top three nationwide in the industry, demonstrating a clear competitive advantage globally.
As its business continues to expand, Guangwei Welding is increasing investment in new products, technologies, and markets. In alignment with the Group’s global expansion strategy, the company is accelerating its international market.
In the Era of Global Expansion, Charging Solution Providers Must Embrace a Global Service Vision
According to the International Energy Agency’s (IEA) latest Global EV Outlook 2025, the global electric vehicle market has maintained rapid growth in recent years. Driven by the wave of new energy adoption, the EV charging industry is also accelerating its globalization, becoming one of the highest-converting categories in cross-border e-commerce.
In response, the Business Manager responsible for overseas markets at Trend Power noted, “In the coming years, global expansion will be the most clearly defined growth path for China’s EV charging industry.”
Behind this statement lies the current reality of the domestic charging market: intensifying competition, slowing growth potential, increasing product homogenization, and continuously declining prices of charging equipment—all of which are putting sustained pressure on profit margins.
According to industry monitoring data, the market price of mainstream 120kW DC chargers has dropped sharply from RMB 30,000–40,000 two years ago to around RMB 20,000 today. In some cases, manufacturers are even offering OEM services at extremely low prices.
As one industry practitioner from the Pearl River Delta region admitted, “With profit margins continuing to shrink, the payback period for DC chargers has extended from three years to five years.”
In contrast, EV charging equipment commands significantly stronger pricing advantages in overseas markets, offering companies more attractive margins and growth potential. As a result, expanding into international markets is rapidly shifting from an “optional strategy” to a “must-have” for business survival.
Securing Global Certifications: How Supporting Software Empowers EV Charging Companies to Capture Overseas Opportunities
It is understood that companies expanding overseas in the EV charging sector generally face two major challenges: first, stringent market entry certification requirements for charging hardware in overseas markets; and second, the lack of system software that supports localized payment methods, complies with data regulations, and aligns with local user preferences—making it difficult for businesses to effectively operate and adapt in foreign markets.
According to Guangwei Welding, the ability to withstand the risks of global expansion is not built overnight, but is the result of long-term capability development. At present, the company’s products have obtained multiple internationally recognized certifications, including CE, UL, ETL, and CEC, enabling them to meet global market access standards.
Holding the “passport” to global markets, the final step is making the decisive leap overseas.
In this regard, the Business Manager responsible for overseas markets at Trend Power stated that overseas EV charging operation platforms differ significantly from domestic ones and require targeted development based on international OCPP standards.
After gaining an in-depth understanding of the international market expansion needs of its partner, Guangwei Welding, Trend Power, as a software developer specializing in global digital energy solutions, proposed the following approach: adopting an architecture that combines a globalized system development framework with region-specific tenant customization.
- At the foundational level, the system provides a unified framework for multi-language switching and extensible interfaces, while ensuring compatibility with the international OCPP 1.6 protocol. At the customization layer, it is deeply optimized based on local requirements and payment methods in specific deployment regions.
- The platform integrates both commercial and residential charging functions, allowing users to seamlessly switch between usage scenarios via the front-end app, enabling one-stop charging service management.
Therefore, in addition to the standard overseas commercial charging features, the custom-developed residential charging module supports the following core functions:
- Remote Control via User App
Users can remotely adjust the output power and charging current of home chargers, meeting personalized charging needs in overseas markets. - Intelligent Load Management via PC Platform
The PC-based central management system supports load balancing across devices, intelligently allocating charging power to ensure operations always remain within safe load limits. - Flexible Charging Current Selection
The management backend enables tracking, tracing, and visualizing the energy sources used for vehicle charging. On the user side, drivers can flexibly choose between grid charging, solar charging, or a hybrid mode combining grid and solar energy, enabling efficient use of clean energy while optimizing electricity costs.
In the personal dashboard, users can also view charging records and electricity cost statistics by week, month, or year, categorized by grid power, solar energy, or hybrid energy usage. All data is synchronized and updated in real time.
