[Shenzhen Hongjiali New Energy Co., Ltd.]
In Q1 2026, Shenzhen Hongjiali New Energy Co., Ltd. officially entered into a strategic partnership with Trend Power. Moving forward, the two parties will collaborate to deploy an EV charging operation platform across Europe and jointly expand into overseas markets.
Founded in 2016, Hongjiali New Energy is a national high-tech and “specialized and innovative little giant” enterprise in the Pearl River Delta, integrating R&D, design, manufacturing, sales, and services.
The company has an in-house R&D team of over 100 professionals and a production base covering 30,000 square meters. It focuses on four core product lines: EV charging, solar-storage-charging solutions, charging and battery swapping for two- and three-wheel vehicles, and power conversion systems—building an integrated service ecosystem from core component R&D and equipment manufacturing to charging station investment and operation.
Currently, the company’s annual shipments have exceeded 100,000 units, with annual output value surpassing RMB 500 million. It has served more than 3,000 clients worldwide, with business spanning over 100 countries and regions.
In terms of industry ecosystem development, the company has built more than 80 self-operated charging stations and manages over 2,000 stations. Its brand, “Chongchong Youdian,” has become the largest private charging network operator in Shenzhen.
In 2025, Hongjiali New Energy, together with Chongchong Youdian, won three major industry awards: “Top 10 Most Competitive Brands in China’s Charging and Battery Swapping Industry,” “Top 10 Most Influential Operator Brands,” and “Top 100 Operators in China’s Charging and Battery Swapping Industry,” generating strong recognition across the industry.
From “Made in China” to the Global Energy Stage
Looking back at the early days of the partnership between Trend Power and Hongjiali New Energy, Shenzhen Hongjiali New Energy Co., Ltd.—with years of deep roots in the Pearl River Delta—had already established itself as a leading integrated new energy service provider in China.
As the new energy market rapidly expanded and domestic regional markets became increasingly saturated, Hongjiali set its strategic sights overseas, taking a new step toward global expansion. The European EV charging market has since become a key strategic focus for the year ahead.
2026 Europe Charging Landscape: A Strategic Move in the UK
According to recent official statistics released by the UK Department for Transport for 2025, as of January 1, 2026, there are over 110,000 public EV charging points in operation across the UK. During the year, 13,281 new charging devices were added, with destination chargers accounting for the majority.
From an overall perspective, based on calculations using the number of registered motor vehicles in the UK, the current vehicle-to-charger ratio stands at 11:1. As the number of electric vehicles continues to rise, this ratio is likely to widen further.
To address this, as early as the end of last year, the UK government added an extra £200 million to its original £650 million electric vehicle subsidy program to accelerate the nationwide deployment of charging infrastructure, aiming to achieve its vision of phasing out the sale of internal combustion engine vehicles by 2030.
At the beginning of this year, it further announced—high-profile—that it would significantly increase subsidies for the installation of charging points.
According to the new regulations, starting from April 2026, households (including tenants, apartment owners, and landlords) as well as businesses installing electric vehicle charging points can receive a subsidy of up to £500 per charge point, covering nearly half of the installation cost.
With subsidy-supported home charging, combined with relatively low household electricity prices in the UK, the cost of charging an electric vehicle can be reduced to as little as 2 pence per kilometer—significantly lower than the cost of traveling with traditional internal combustion engine vehicles.
China Solutions Empowering Global Expansion
However, given the diversity and complexity of global markets, Chinese charging infrastructure companies need to adapt to local conditions and formulate differentiated international expansion strategies. Taking mature markets in Europe and the United States as examples, high entry barriers, stringent technical requirements, and strong sensitivity to user experience mean that companies must possess end-to-end localized capabilities—from hardware manufacturing to software development, and from product delivery to operational services.
As a software service provider focused on the global EV charging sector, Trend Power has established cooperative projects in more than 30 countries and regions, including North America, Europe, Southeast Asia, the Middle East, Central Asia, and Africa. We have accumulated mature software development capabilities and extensive experience in localized deployment.
Taking our partner Hongjiali New Energy as an example, in the collaborative development of this European charging infrastructure project, Trend Power will fully leverage its strengths in digital and intelligent software empowerment and global service experience. We provide a one-stop solution ranging from server deployment to compatibility with overseas hardware protocols, helping enterprises quickly integrate into target markets and achieve efficient, compliant, and sustainable international operations.
The charging station operation platform is fully compatible with the OCPP 1.6 international standard, enabling global deployment. At the same time, it offers a comprehensive multi-terminal product matrix, delivering end-to-end localization support—from language adaptation (providing a fully English interface), to local payment integration (supporting globally recognized payment solutions such as PayPal and Stripe), to on-site operational management.
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