Advance Deployment + PaaS Customization Services｜TrendPower Helps JSOWELL New Energy Seize Opportunities in the Overseas EV Charging Market

JSOWELL New Energy

In 2024, Shanghai JSOWELL New Energy entered into a strategic partnership with TrendPower to jointly build an overseas EV charging operation platform.

As a representative high-tech enterprise in Shanghai, JSOWELL New Energy has been deeply engaged in the EV charging industry for nearly 10 years. Since 2018, the company has deployed charging pile businesses on a large scale across China.

With more than 80 self-developed AC and DC charging products and over 50 invention patents, JSOWELL has firmly positioned itself among the top players in the industry and has become a well-recognized charging equipment manufacturer.

As China’s domestic EV charging business continues to grow rapidly, JSOWELL has turned its development vision toward broader overseas markets.

At present, the company has established more than 50 sales outlets worldwide, with products exported to over 60 countries and regions.

It is understood that the overseas charging platform jointly built with TrendPower will be flexibly deployed by JSOWELL according to the sales needs of its overseas charging business, gradually covering markets such as Europe, North America, Southeast Asia, and Central Asia.

According to the TrendPower business manager responsible for overseas cooperation projects:

“The development level of overseas EV charging markets is still far behind China. In many countries, local third-party charging platforms vary greatly in capability, and investment in technical resources is often insufficient. Their platforms simply cannot compare with the mature charging operation platforms already available in China.”

As a result, overseas local operators often rely on suppliers to help solve charging operation challenges. They also prefer Chinese manufacturers that can provide both charging equipment and a supporting operation platform.

However, this has also created a common challenge for Chinese charging equipment sales teams when negotiating with overseas clients.

The key bottleneck is clear:

They are unable to deliver — or unable to deliver quickly enough — a localized charging operation platform that can support local business operations.

Here is a typical example:

Salesperson A works for a Chinese charging equipment company and is mainly responsible for overseas market development.

Not long ago, A contacted an agent in Russia, and the two parties eventually reached an initial cooperation intention. However, the client required that the equipment must be equipped with a system platform that could be used locally in Russia.

The client also promised that once the platform was ready, they would place the order and make payment immediately.

Although A’s company already had a relatively mature platform in China, the differences between domestic and overseas systems were significant. Developing a new platform would take too long.

Since the client believed the business opportunity was urgent, they eventually turned to another supplier.

Facing rare overseas market opportunities, JSOWELL realized that preparing a supporting platform in advance was critical for quickly establishing a foothold overseas and making charging equipment exports smoother across global markets.

It is reported that in the early stage of the cooperation, JSOWELL’s hardware devices had already been sold overseas through channel partners. However, without a localized operation system, JSOWELL lacked a strong competitive advantage when entering overseas markets for the first time.

After advancing its cooperation with TrendPower, JSOWELL gained the support of a matching overseas EV charging operation system.

This not only solved the operational needs of overseas clients, but also strengthened customer channels and brought great convenience to JSOWELL’s future market expansion in local regions.

At present, based on project service experience across 20 countries and regions, TrendPower has successfully built a universal overseas EV charging operation platform with complete functions.

Through a PaaS service model, enterprises no longer need to wait through long development cycles. TrendPower can quickly respond to personalized business needs and help partners seize opportunities in overseas markets ahead of the competition.

① Hardware Protocol Integration

TrendPower has completed integration with multiple protocols and standards, including European standards, MQTT, OCPP 1.6, and OCPP 2.0.

② Platform Registration and Login

To match the usage habits of overseas users, TrendPower supports multiple registration and login methods, including third-party platforms such as Google, Apple, and Facebook, as well as email login.

③ Multilingual System

TrendPower has integrated multilingual systems including English, Portuguese, Vietnamese, Arabic, and more.

These language solutions have already been applied in projects across the United States, France, Costa Rica, Vietnam, Dubai, and Iran.

④ Payment Methods

TrendPower has connected with a wide range of mainstream overseas payment channels, including PayPal, SoéPay, Stripe, MoMoPay, Adyen, and more.

Clients only need to provide the payment methods and pricing models required by the local market of the target export country. The platform can then be flexibly integrated and adjusted, enabling rapid launch.

In addition, TrendPower has also developed charging reservation and prepayment functions.

Users can reserve a charging time in advance, prepay the charging fee, and the system will automatically stop charging once the vehicle is fully charged.

Considering that overseas users place strong importance on personal asset protection, if any extra amount is deducted during prepayment, the remaining balance will be returned directly to the original bank card without requiring users to go through a platform withdrawal process.

Conclusion

As the overseas EV charging market continues to show strong growth potential, more Chinese charging equipment companies are expanding globally.

Only by preparing supporting business systems in advance can enterprises gain a first-mover advantage in increasingly competitive overseas markets.

In the future, TrendPower will continue to follow JSOWELL’s global expansion journey and flexibly adjust system functions according to the market needs of each target country, helping JSOWELL New Energy expand its global business map with greater confidence.