{"id":2962,"date":"2026-04-02T07:51:11","date_gmt":"2026-04-02T07:51:11","guid":{"rendered":"https:\/\/trendpowercharge.com\/?p=2962"},"modified":"2026-09-29T10:05:37","modified_gmt":"2026-09-29T10:05:37","slug":"trend-power-ethiopia-smart-ev-charging-east-africa","status":"publish","type":"post","link":"https:\/\/trendpowercharge.com\/en_gb\/trend-power-ethiopia-smart-ev-charging-east-africa\/","title":{"rendered":"Trend Power Expands into East Africa, Partners with Dezhou Baorun to Build Ethiopia Smart EV Charging Platform"},"content":{"rendered":"
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\"trend-power-ethiopia-smart-ev-charging-east-africa\"<\/h4>

[Dezhou Baorun]<\/strong><\/h4>

In Q3 2025, Dezhou Baorun Import & Export Co., Ltd. officially entered into a strategic partnership with Trend Power. Together, the two parties will build an EV charging operations platform in Ethiopia, jointly expanding into the East African market.<\/p>

The platform will focus on charging solutions for both two-wheeled and four-wheeled electric vehicles, while integrating fleet management systems to empower partners in building a smart, vehicle\u2013charger integrated energy service ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Dezhou Baorun initially built its business around steel manufacturing and import\u2013export trade. In its early years, the company participated in Huawei<\/span><\/span>\u2019s power infrastructure projects in Africa, gaining extensive localized operational experience and strong on-the-ground resource advantages in Ethiopia.<\/p>

In recent years, driven by Ethiopia\u2019s transition toward green energy, Dezhou Baorun has begun strategically expanding into the new energy vehicle (NEV) sector.<\/p>

\"Dezhou<\/p>

The company has now achieved scaled production capacity for two- and three-wheeled electric vehicles. In the four-wheeled EV segment, production lines are progressing steadily and are expected to be operational in the second half of this year.<\/p>

In addition, to align with local policy requirements and further strengthen its industrial ecosystem, Dezhou Baorun is simultaneously advancing charging infrastructure development. Through a model combining self-built stations and collaboration with local operators, the company is building a fully integrated value chain spanning vehicle manufacturing to supporting services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ethiopia\u2019s EV Market Surges \u2014 Is Charging Infrastructure Becoming the Bottleneck?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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As Africa\u2019s second most populous country, Ethiopia has sustained an annual economic growth rate of 6%\u20137% in recent years, making it one of the fastest-growing emerging markets on the continent.<\/p>

However, due to its landlocked geography, the country\u2014pursuing industrialization with an agriculture-led foundation\u2014has long faced challenges including limited foreign exchange reserves and significant energy constraints.<\/p>

\"Ethiopia\u2019s<\/p>

According to available data, Ethiopia\u2019s fossil fuel import bill reached as high as USD 6 billion in 2023, with fuel-powered vehicles accounting for more than half of that expenditure, placing substantial pressure on national finances.<\/p>

Against this backdrop, in February 2024, the Ethiopian government took decisive action by officially announcing a nationwide ban on the import of internal combustion engine (ICE) vehicles, opening market access exclusively to electric vehicles.<\/p>

\"Birr<\/p>

This immediate, sweeping ban on internal combustion engine (ICE) vehicle imports\u2014often described as a \u201cblanket ban\u201d\u2014is unprecedented globally. It breaks away from the gradual emissions reduction pathways adopted by most countries, making Ethiopia the first nation in the world to prohibit the import of fuel-powered vehicles outright.<\/p>

Behind this bold and aggressive policy lies both a pragmatic response to fiscal pressure and a powerful catalyst for the rapid growth of Ethiopia\u2019s new energy vehicle (NEV) industry.<\/p>

According to the government\u2019s \u201c10-Year Electric Vehicle Plan,\u201d Ethiopia aims to introduce at least 152,800 electric vehicles by 2030. Remarkably, within just two years of the plan\u2019s launch, EV imports have already exceeded 100,000 units\u2014surpassing interim targets ahead of schedule.<\/p>

\"EV<\/p>

At present, the government has raised its target to 500,000 electric vehicles, aiming to replace 95% of internal combustion engine vehicles and fundamentally reshape Ethiopia\u2019s transport energy structure.<\/p>

However, this policy-driven \u201cblue ocean\u201d market has also exposed a critical shortage of supporting charging infrastructure. Currently, nearly 80% of Ethiopia\u2019s operational charging stations are concentrated in the capital, Addis Ababa<\/span><\/span>, with only around 90 stations nationwide providing charging services\u2014far from sufficient to meet actual demand.<\/p>

In response, the business manager leading this Ethiopia charging platform project expressed optimism:<\/p>

\u201cFuel shortages in Ethiopia have become particularly severe since late last year, with prices surging sharply for several consecutive months. This crisis-driven market dynamic is, in fact, creating explosive growth opportunities for the local new energy vehicle industry.\u201d<\/p><\/blockquote>

\u201cWhile the lack of charging infrastructure remains a key bottleneck, this imbalance between supply and demand is precisely what allows early entrants to capture significant upside. Like our partner, Dezhou Baorun\u2014evolving from vehicle sales to building a full ecosystem\u2014each step aligns perfectly with the market\u2019s growth momentum.\u201d<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From Selling Vehicles to Building Ecosystems: How Charging Platforms Localize First and Scale Next<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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As a software and technology service provider deeply focused on the global EV charging sector, Trend Power<\/strong> has accumulated extensive project experience across international markets. In response to Dezhou Baorun\u2019s business deployment needs in Ethiopia, Trend Power delivers a one-stop charging system solution tailored to local overseas markets.<\/p>

\"Global<\/p>

The platform covers the user side (App + H5), site operations side (App + H5), and management side (PC backend). It includes core functionalities such as two-wheeler charging, four-wheeler charging, and fleet management\u2014enabling full-chain localized operations, from multilingual support to integrated online payment systems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Empowering Localized Overseas Platforms<\/strong><\/h3>

Language Support<\/strong><\/h4>

The platform is built with an internationalization (i18n) framework, enabling real-time language switching. It supports English, Chinese, and Ethiopia\u2019s official language, Amharic.<\/p>

Payment Support<\/strong><\/h4>

In addition to standard payment methods such as card payments and account balance payments, Trend Power integrates with Telebirr\u2014a leading third-party digital payment platform in Ethiopia with over 50 million registered users.<\/p>

This addresses the current market reality where nearly 90% of charging stations still rely on cash payments, significantly improving the local charging payment experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Two- & Four-Wheeler EV Functional Modules<\/h3>

For Two-Wheeler EVs<\/strong><\/h4>

The platform supports QR code-based charging, allowing users to start charging by simply scanning a code. It also offers flexible pricing models tailored to real-world usage needs, including full-charge pricing, time-based billing, and power-based billing\u2014meeting diverse charging scenarios.<\/p>

For Four-Wheeler EVs<\/strong><\/h4>

The platform supports both instant charging via QR code and scheduled charging. Billing is automatically calculated based on the actual charging duration until the vehicle is fully charged.<\/p>

Once charging is completed, the system automatically deducts the corresponding fees from the user\u2019s account balance, linked credit card, or third-party payment channels (such as Telebirr).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fleet Management System<\/strong><\/h3>

Intelligent Vehicle Information Management<\/strong><\/h4>

The system displays key fleet data, including company vehicle information, company name, license plate number, and vehicle VIN. Administrators can view complete vehicle profiles in real time, accurately search for target vehicles, and achieve efficient and streamlined fleet information management.<\/p>

Fleet Pricing Management<\/strong><\/h4>

For enterprise partners, administrators can configure customized charging pricing plans through the backend system. This includes flexible settings for applicable companies, effective time periods, and designated charging stations.<\/p>

The system supports service fees, time-of-use pricing (peak\/off-peak), and fixed package pricing (flat-rate plans), meeting the diverse energy needs of enterprise fleets.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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According to U.S. clean energy media outlet CleanTechnica<\/span><\/span>, Africa has the potential to leapfrog the internal combustion engine era and transition directly into electric mobility.<\/p>

As Ethiopia\u2019s transport energy transition accelerates, Trend Power will continue to deepen its collaboration with Dezhou Baorun. We will provide comprehensive software and technical support, empowering our partners to expand into overseas markets with confidence.<\/p>

Conclusion<\/strong><\/h2>

As a global leader in customized EV charging software development, Trend Power delivers full-scenario digital solutions for charging infrastructure. We look forward to partnering with more outstanding charging operators to explore new growth opportunities in the global digital energy ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

[Dezhou Baorun] In Q3 2025, Dezhou Baorun Import & Export Co., Ltd. officially entered into a strategic partnership with Trend […]<\/p>","protected":false},"author":1,"featured_media":2963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news-categorized"],"_links":{"self":[{"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/posts\/2962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/comments?post=2962"}],"version-history":[{"count":28,"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/posts\/2962\/revisions"}],"predecessor-version":[{"id":3001,"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/posts\/2962\/revisions\/3001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/media\/2963"}],"wp:attachment":[{"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/media?parent=2962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/categories?post=2962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trendpowercharge.com\/en_gb\/wp-json\/wp\/v2\/tags?post=2962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}